County Council target school attendance with new campaign

East Sussex County Council have launched the third phase of their campaign aimed at driving up attendance rates in schools across East Sussex. It’s part of the “Get A Grip” campaign which highlights the negative impact that absence from school has on children’s education.

The new phase of the campaign is being promoted using the slogans “Missed the bus”, “It’s my birthday” and “Didn’t set alarm”, to highlight that there’s no excuse for children to be late or not to attend school without a valid reason.

Posters used in the latest phase of the Get a Grip campaign

Councillor Bob Standley, County Council lead member for education and inclusion, said that the latest phase of the campaign references the common excuses given for lateness and non-attendance.

“The majority of parents do ensure their children attend school, regularly, but for too long now, our attendance rates in East Sussex have lagged behind other areas and this is not acceptable,” he said.

Cllr Bob Standley, East Sussex County Council lead member for education and inclusion

The launch of the campaign comes after new figures show 23 parents across East Sussex were prosecuted in March and ordered to pay a total of £2,020 in fines. One child, who failed to attend school regularly despite their parents best efforts, was give a one-year education supervision order to improve their attendance.

Posters used in the latest phase of the Get a Grip campaign

Any parent who takes their child out of school during term-time without being approved by the head teacher, may receive a £60 penalty notice per parent per child, or court action if they fail to pay.