‘Run, Hide, Tell International’ – advice for summer holidaymakers overseas

As UK schools break up for the summer holidays, security experts want holidaymakers in Surrey and Sussex to join the millions of people who have watched vital safety information before they fly.

Since being launched in 2017, the four-minute ‘Run, Hide, Tell International’ film – which highlights what to do in the unlikely event of a gun or knife terror attack – has been viewed by more than 10 million people nationwide.

Click above or here to view the video.

As the busy holiday period gets underway, the film will be promoted on social media channels in a bid to reach as many holidaymakers as possible.

Since the devastating Sousse attack in 2015, CT Policing’s international footprint has expanded significantly, with increases to the number of officers providing a range of security liaison and advice to other countries, ensuring they are better prepared to keep British citizens safe when overseas. 

ABTA have also translated the video into 15 different languages for use in multiple countries, to improve awareness amongst the holiday representatives, hotel staff and security guards who look after millions of UK tourists every year. 

The Foreign & Commonwealth Office also advises holidaymakers to read the FCO Travel Advice and to sign up for email alerts to be notified of any updates for their destination, either before or during travel. Travel advice provides objective information and advice to help people make better-informed decisions about foreign travel.

This is a ‘whole system approach’ to fighting the threat from global terrorism. By warning and informing citizens, training and advising industry and close liaison with domestic and international partners, each of these strands comes together to better protect the UK and its interests at home and abroad. 

Assistant Chief Constable David Miller said “Our national Counter Terrorism Network sends police officers and staff around the world to share the UK’s world renowned security expertise, to better protect people from harm. 

“The chances of being caught up in a terror attack are incredibly small, but we know that people like to know how to react should the worst happen. 

“We want the residents of Surrey and Sussex to think of this in the same way they do the safety film on airlines, a sensible safety precaution that they will likely never have to use, but one that could still save your life or the lives of others.”

Nikki White, Director of Destinations and Sustainability from ABTA adds: “Wherever you are travelling to and whatever time of year you go, it is important you are aware of the Run, Hide, Tell advice so that you know how to respond in the unlikely event that you are caught up in a terror attack at home or abroad. 

“We also encourage all travellers to check the Foreign Office’s travel advice when planning their holiday and before they travel so they have the latest information about the destination they are visiting.” 

Security Minister, Ben Wallace MP, says: “Terrorist attacks are thankfully very rare and it is extremely unlikely that British tourists will be caught up in one whilst away on holiday.

“Nevertheless they do happen and it is important that we all ensure that we are aware of the threat and are as prepared as possible.

“I ask that holidaymakers take a minute before they travel to watch the Run, Hide, Tell film which offers practical advice and could end up saving their lives should the worst happen. 

“I also urge everyone to read the full details of their travel insurance to ensure that they are appropriately protected.”