nearly a fifth (19%) of British parents admit to not applying sun cream
to children playing outside; just under three in ten (29%) don’t apply
at all when it’s cloudy
We love the sun. We actually all need sun exposure to create vitamin D and absorb calcium. However it doesn’t take much for fun in the sun to turn into red, painful, stinging, sunburn. A day on the beach, at the park, or at a game can turn sour if you’re not protecting yourself or your children from the sun’s rays.
Despite this knowledge, nearly a fifth (19%) of parents don’t apply sun cream to their children when playing outside.
Exposure to the sun’s ultraviolet rays (UV) can damage your skin in as little as 15 minutes, yet research from Childs Farm found that only 8% of parents apply sun cream to their kids every 30 minutes. A further 26% said they apply sun cream less than every two hours.
However, even during the less sunny days there’s still an issue that needs addressing. Nearly three in ten (29%) of parents don’t apply sun cream to their children during cloudy weather, with over half (53%) of those saying it’s because they do not think it’s sunny enough to warrant it.
Yet, even on overcast or slightly dull days, the sun’s UVA and UVB rays can penetrate cloud cover and cause damage, especially to young skin.