- 61% of vegan adults have adopted the plant-based diet within the last three years
- 36% of non-vegans would like to reduce the amount of animal products they eat in the future
- Half of all vegans are aged 15-34, reveals research released to mark the Vegan Society’s 75th anniversary
With 1st November heralding World Vegan Day and an entire World Vegan Month to follow, new research by The Vegan Society shows 61% of adults living a vegan lifestyle have started within the last three years, 22% of them in the last year alone.
However, there is a big difference in age of those who currently live a vegan lifestyle. 50% are aged 15-34 and only 11% are aged 55+.
The difference is also clear when it comes to those who are considering a vegan diet with 44% aged 15-34 and 22% over 55.
But, the British Dietetic Association has said that a well-planned vegan diet can support healthy living in people of all ages.
Despite the hype around protein, UK residents eat on average about 50% more protein than recommended in a healthy diet. Yet just over a third (36%) of non-vegans would like to reduce the amount of animal products they eat in the future, suggesting that there is a hunger for alternative plant-based protein sources.
More than half (54%) of those who would like to reduce the amount of animal products they eat believe their diet would be healthier if they did so and 44% say it would be good for the environment as the Vegan Society celebrates its 75th anniversary.