Almost 4 million UK males have felt fat shamed at least once and so felt compelled to lose weight, according to new research.

Actor Jeremy Edwards massively felt the pressure when he started to put on weight when the time constraints of being a new dad and a back injury got in the way of his regular gym work outs.

But after being fat shamed following his appearance on Celebrity X Factor late last year he decided enough was enough and he turned to the SlimFast plan for help. Today, over 16lbs lighter he is urging men not to ‘diss the diet’ and to recognise how weight loss plans can go a long way to help men feel and look back at their best.