DISCONNECTED FROM DEALS: 56% OF BROADBAND CUSTOMERS BELIEVE THERE IS A BETTER DEAL OUT THERE FOR THEM

  • 38% of people don’t know when their current broadband contract runs out
  • 21% say their bill was much higher than what they expected
  • 30% haven’t checked their broadband bill in over 3 months

When it comes to contracts and subscriptions, we often think that locking into a long-term commitment secures the best deal, particularly when it comes to broadband. But, that is not always the case.

Many of us are not even up to speed with the details of our current broadband contracts. In fact, 38% of people do not even know when their contract expires.

It’s often not until the bill lands that we even realise we are not getting exactly what we thought we should be. About 21% of consumers say it was more expensive than they thought, and 30% admit they have not looked at their bill in over 3 months.

Many customers admit the onus is on them when it comes to the deal they’re tied into, as 56% admit they have not bothered to change their package, despite knowing they could get a better deal from their provider or its competitors.

Under new Ofcom regulation (effective 15th February) providers must notify customers between 10 – 40 days before their contract expires and make them aware of the best new deals.