· FACE EQUALITY WEEK HIGHLIGHTS CHALLENGES FACED BY THOSE WITH A VISIBLE DIFFERENCE DURING THE CRISIS
· MILLIONS OF UK ADULTS SAY THEY FEEL EXCLUDED FROM PUBLIC LIFE, OFTEN FACING LONELINESS, ISOLATION, AND EVEN HOSTILITY
· FIVE POWERFUL AND INSPIRING WOMEN TELL THEIR STORIES
It is clear that lockdown and self-isolation is having a big impact on the nation as a whole. But for those with a visible difference, they are often excluded from public life on any given day – not just during the pandemic. People with a visible difference – a scar, mark or condition on their face or body that makes them look different – often contend with stares, comments and bullying with many saying they rarely seeing anyone who looks like them in the media, adverts and campaigns.
To mark Face Equality Day, part of Face Equality Week – the UK’s leading charity for everyone with a visible difference Changing Faces has partnered with Avon for a second year on their #PledgeToBeSeen campaign, which is calling on beauty and fashion brands to represent more people with a visible difference.
The campaign follows research which indicates that over half (54%) of people feel that those with visible differences are regularly ignored by brands. Face Equality Week is the UK’s only campaign to ensure that everyone is treated fairly and equally whatever the appearance of their face or body. It’s a special time of celebration and action, which champions and gives a voice to more people with a visible difference with the hope of changing people’s perceptions.
According to research from the charity- millions of adults in the UK with a visible difference say they feel excluded from public life, often facing loneliness, isolation, and even hostility – which was experienced by six in ten (58%) of those with a visible difference.
At a time when the coronavirus pandemic means that up to half of the Changing Faces community may be ‘shielding’ due to their underlying health issues1, Avon is keen to raise awareness of this important charity and its vital services in particular during this challenging time.
As part of the campaign, the brand has collaborated with five powerful and inspiring women with visible differences on the Herstory fragrance launch – including Brenda who has alopecia, Tulsi and Catrin who are burns survivors, Paulette who has a birthmark on her face and neck and Rhona who was born with a cleft lip and palate – two of whom are currently shielding.
Avon will also be donating 50% of the sales of its latest fragrance, Herstory, to Changing Faces to help support funding of their Support and Information Line, which plays a key part in providing support to people with visible differences.
Brenda, 35, London – Alopecia ( pictured at head of feature is just one example, others have burns, scars or birthmarks)