PUBLIC HEALTH ENGLAND LAUNCHES NEW MENTAL HEALTH CAMPAIGN

Children and young people’s mental health charities, including Young Minds, The Mix, Place2Be and The Anna Freud Centre come together to support children and young people’s mental wellbeing.

With children and young people now back at school or college, Public Health England (PHE) has launched a new campaign that provides NHS-endorsed tips and advice to help children and young people’s mental wellbeing, and equip and empower parents and carers with the knowledge to support them. 

Research reveals that the coronavirus outbreak has caused an increase in anxiety in young people.[1] What’s more, over two-fifths (41%) of children and young people said they were more lonely than before lockdown and more than a third said they were more worried (38%), more sad (37%) or more stressed (34%).[2]

The PHE survey data found that two thirds of parents say their children’s behaviour has changed since the start of the pandemic (69%) and when asked their top three worries around coronavirus, 52% said the mental wellbeing of their children topped the list of their biggest worries.3

Nearly a quarter of parents surveyed say that not knowing what action they can take to look after their children’s mental wellbeing has prevented them supporting (22%) and more than a third (38%) want more advice on how to support their mental wellbeing when returning to school.[3]

The new advice available on the Every Mind Matters website has been developed in partnership with leading children and young people’s mental health charities, including Young Minds, The Mix, Place2Be and The Anna Freud Centre. It is designed to help parents and carers spot the signs that children may be struggling with their mental health and support them, and also provides advice that can help maintain good mental wellbeing. In addition to the advice for parents and carers the site also provides tools to help young people build resilience and equips them to look after their mental wellbeing.

To engage parents and carers, a powerful short film has been created featuring a number of celebrity parents including Davina McCall, Marvin Humes, Sean Fletcher, Katie Piper and Edith Bowman,reading extracts from best-selling author Charlie Mackesy’s well-known book, ‘The Boy, The Mole, The Fox and The Horse’. The emotive extracts all touch upon mental health and aim to encourage parents to visit the Every Mind Matters website.