How you can help reduce Britain’s waste footprint this Black Friday

  • 149 million pairs of shoes end up in landfill in the UK each year
  • 46% of consumers planning to buy more shoes during Black Friday sales
  • 52% of shoppers in the UK say they’d be more likely to buy from a company if it offers an end-of-life solution
  • 77% of people believe the shoe industry should do more to reduce its level of waste
  • 60% willing to pay more for shoes with end-of-life solutions
  • Vivobarefoot is the first brand to offer an end of life solutions for all their footwear via their reconditioning service, ReVivo

Whether we’re investing in big tech appliances, buying Christmas gifts or new shoes – Black Friday and the sales in the run-up to Christmas are the prime time for bargain hunting and buying. This is having a huge impact on our planet.

149 million shoes end up in landfill from the UK every year, and this number is likely to continue to rise over the Black Friday period with almost half (46%) of consumers planning to buy more shoes. The millions of shoes piling into landfill continue to use damaging petro-chemicals and materials that can take thousands of years to decompose, meaning our impact on the planet will outlast our own lifetime on it.

It’s clear that shoppers want to see a change. New research conducted  shows that 52% of shoppers in the UK say they are more likely to buy from a company if it offers an end-of-life solution to its products, with 77% of people believe the shoe industry should do more to reduce its level of waste.

Vivobarefoot are leading the way in the shoe industry and are one of the first shoe brands to offer an end-of-life solution for all their products. To help speed up this process, and ensure all Vivobarefoot footwear currently on customers’ feet will avoid landfill, the brand launched a shoe amnesty, where all customers are incentivised to send back their worn out footwear. The Revivo programme allows customers to bring back their worn footwear to be repaired and reconditioned and placed back in circulation and out of landfill.