SETTING UP SMEs FOR CHRISTMAS

●       SINCE THE START OF THE PANDEMIC, 65% OF BUSINESS OWNERS FEEL THEIR BUSINESS HAS BECOME BETTER AT COMMUNICATING, WITH 23% AGREEING THAT NEW TECHNOLOGY HAS ALLOWED STAFF TO WORK MORE EFFICIENTLY

●        37% OF STAFF PLAN TO WORK IN DIFFERENT LOCATIONS THAN THEIR USUAL REMOTE ENVIRONMENT THROUGHOUT THE CHRISTMAS & NEW YEAR PERIOD

  • 59% OF BUSINESS OWNERS FEEL THE PRESSURE TO MAKE THE FINAL WEEKS OF THE YEAR A SUCCESS IN ORDER TO RECOUP LOST EARNINGS IN 2020

The key to success over 2020 has been adapting, and for many small businesses their survival has depended on how quickly they can adapt to new ways of working.

The Christmas period will demonstrate how successful remote working can be, with many staff choosing to work in different and unfamiliar locations over the festive season, in order to be with their families.

It comes as new research reveals one fifth (20%) of business owners and decision makers will continue to trade throughout Christmas to make up for lost earnings suffered this year. 59% admit they feel pressure to make this festive period a success due to the lockdown measures put in place because of the COVID-19 pandemic.

The findings from leading channel-based messaging platform Slack also reveal that 72% believe that as a business they feel they have the right tools, infrastructure, and equipment to work collaboratively and productively over the last few weeks of the year. Despite this, a further 19% admit one of the biggest hurdles to overcome will be ensuring communication continues regardless of any physical movement.

With 37% planning on working from a different location over the Christmas and New Year period, communication between teams is more important than ever, in order to stay connected and efficient.’

But are all businesses prepared for a further change to the running of their company? 21% have started using a collaboration tool and believe this will help them over the Christmas period, whereas 10% have not done so and have struggled to keep their team aligned.

As SMEs approach the end of the year, and ahead of Small Business Saturday (5th December), they can rightly look back and reflect on their achievements during an incredibly difficult time for business. 60% agree that despite the trials and tribulations of 2020, they are more optimistic for 2021 as their business has grown and matured.

Indeed, 65% feel their business has become better at communicating since the start of the pandemic with a further 23% agreeing that upskilling and investing in new technology has allowed staff to work more efficiently.  Staff also agree, with almost half (48%) of full time or part time workers believing that the businesses they work for have become better communicators during this time.