Ice Cream Concession on Seaford Promenade available for Tender

Seaford Town Council is pleased to invite tenders for a mobile ice cream concession on Seaford’s popular seafront.

Seaford Town Council’s highly sought-after Mobile Ice Cream Concession spot, situated on Marine Parade at Bönningstedt Promenade, is available for tender. Bönningstedt Promenade is placed along the western part of the two-mile stretch of Seaford’s popular seafront.

Seaford is blessed with a beautiful seafront that sweeps around the bay, enclosed by the striking presence of Seaford Head and the cliffs on the eastern side, and Newhaven Harbour with Mount Pleasant in the distance on the western side.

Seaford’s seafront has two miles of undisturbed shingle beach (popular with families, fishermen and water sport enthusiasts), a promenade for relaxing walks or bike rides and a Martello Tower which houses Seaford Museum. There is also ample free parking seeing Seaford’s seafront with a very high number of visitors all year round.

The Mobile Ice Cream Concession at Bönningstedt Promenade has been in situ for many years and is well known to residents and visitors as a destination to purchase ice creams. The concession site is a permanently reserved off road/on promenade space with plenty of room around the concession, becoming part of the seafront community.

Bönningstedt Promenade is also home to 20 beach huts, some of which are rentals and there is also the likelihood of a seasonal water sports concession for 2021, which will increase trade within the Mobile Ice Cream Concession area.

There are two ice cream concession sites along Seaford promenade, the other placed at the opposite end at Splash Point in the Esplanade Car Park area, giving this concession site no competitors in the immediate vicinity along the seafront.

The Mobile Ice Cream Concession at Bönningstedt Promenade is now open for tender applications, the deadline for completed applications is midday on Monday 8th February 2021.  

If you are interested in applying or know someone who is, please download the tender pack from – if you have any questions please get in contact by emailing or call and leave a message at the Town Council offices on 01323 894870.