Farewell to Trump and TOWIE: 2021 Reading Trends

If the pandemic has brought out the reader in you, then you’re not alone. In fact, last year saw more than 140,000 digital magazine issues distributed and read 99 million times on Readly, the digital magazine app. 

Looking ahead to 2021, following a year of doomscrolling and relentless breaking news alerts on our smartphones, it’s no surprise that we want to read less about Brexit (28%), US politics (28%) and coronavirus (27%) but more about food and drink (27%), TV, film and cinema (27%) and music, arts and culture (19%),  according to new research from Readly.

Donald Trump (49%) tops the list of people we want to read less about over the coming year – compared to the just 18% who want to hear less about Joe Biden. The Kardashian-Jenner family (43%) and other British reality TV stars from the likes of TOWIE and Love Island (40%) are hot on Trump’s heels in the ranking. After a tumultuous year, 35% of us want to read less about Prince Harry and Meghan Markle in 2021, compared to just half that (17%) for Prince William and Kate Middleton.

The top hobbies we want to read more about in 2021 include: cooking (38%), music (29%) and DIY/craft (28%). This uptick in the culinary arts is a continuing trend for the UK as Readly reports a 40% increase in food and drink readership in 2020 compared to the year before.

For 2021, Readly predicts the year will see many more Brits developing a green thumb as gardening and houseplants (31%) came in strongly for one of the top hobbies of 2021, reflecting our desire for greenery and nature whether stuck in a flat or at home with a garden.

Similarly, a quarter (25%) of us want to read more about health and wellness this year, which aligns with the top two motivations for Brits in the year ahead: exercising more (42%) and eating more healthily (38%).