Whether it’s a Lynx gift set, a naff pair of socks or a Secret Santa present that’s remained in its box all these years – we’ve all received a dud Christmas present and have been guilty of giving a dud gift to someone too.

But when it comes to our loved ones and our relationships with them, how important is it to buy a gift that has some thought to it?

The type of gifts we receive holds a lot of merit when it comes to how we perceive the strength of our connections. More than a quarter of women (26%) believe that their partner knowing what their favourite brands are is a sign of a strong relationship, according to new research from One4all Favourites Gift Cards.

Similarly, when it comes to our relationships with our parents, we believe that them knowing our favourite foods (33%), hobby (20%), and TV show (16%) are amongst the top things that signify a strong relationship with them. More than 1 in 5 (21%) of us even admit to feeling closer to our friends and family when we receive a present from them that we actually like – with that figure rising to more than a quarter (26%) amongst 16 to 24-year-olds.

Yet, while the age-old saying underlines that it’s the thought behind the gift that counts – it seems like some of us aren’t confident our loved ones know us well enough to get something we’d like.

In fact, more than 1 in 8 people (13%) don’t believe their friends or family members will have a clue what sort of thing they would like to receive as a gift, while 15% say despite knowing their interests and likes, their friends and family won’t know what sort of brands or products are their favourites or which they already own. A further 8% of us also say we often receive gifts that are vaguely in line with what we like, but the brands or specific products received are rarely correct.